mercredi 26 février 2020

Has Patty Brard lost the Midas touch on television?


It seems that Patty Brard has become less popular on the small screen. This situation raises several questions: Has the diva lost her Midas Touch on TV? How long will the TV executives wait before they consider giving her fewer programs to host or dismissing her?

Last year, after freelancing on television for several months, Patty Brard signed a 4-year deal with Talpa TV (which owns SBS6, Net5, SBS9 and Veronica) - see news posted on March 16th, 2019. This signature felt like a revenge for the ex-Luv' singer after Talpa got rid of her in 2017 considering her as "not fruity and fresh anymore". In 2018, Patty underwent a gastric bypass and lost 40 kilos. This drastic weight loss was combined with a change in her public image. The once turbulent drama queen of Dutch showbiz (who always took advantage of every platform to criticize Luv') tried to change into a nice and relaxed TV personality.

Since her return on SBS6 in 2019, the TV shows hosted by Patty have been disappointing in terms of viewing figures.

The infotainment program "6 inside" was a complete failure (see news posted on June 30th, 2019).

The repair show "Zo Goed Als Nieuw" scored mediocre TV ratings last Autumn (except the episode featuring the Meiland family whose presence boosted the viewing figures).

The celebrity figure skating competition "Dancing On Ice" had a promising start. The two first episodes were successful but the next ones lost the ratings war against the other TV networks.

Before Christmas, in a broadcast of AD Media Podcast, Dutch TV columnist Angela de Jong told that the recruitment of Patty Brard as a co-host on Net5's talk show "Ladies Night" was the death blow to this program (see news posted on December 16th, 2019).

The travel show "Patty en Gordon op zoek naar de eeuwige jeudg" (currently broadcast on SBS6) has not reached the desired results. 

So what will be the future of the diva in the Talpa TV group? If the succession of TV misadventures goes on, will her career be in danger?

Last autumn, she cancelled her theater tour using her "hectic agenda on television" as an excuse (see news posted on October 6th, 2019). Wasn't she hiding the fact that disappointing ticket sales caused this cancellation? 

Fortunately, Patty has other strings to her bow in addition to television. The larger than life entertainer has connections with the music world and is able to release new music. Last week, she launched her collection of panther-print household items at Kruidvat (a Dutch chain of drugstores). Next month, her biography written by Michel van Egmond and Antoinnette Scheulderman will come out on the day of her 65th birthday. So this tell-all publication will generate lots of publicity in the media.

So no matter what happens to the former Luv' lady, she will always be in the spotlight with or without success on TV.

Source: Luv' weblog archives, SBS6

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