dimanche 22 novembre 2015

Mindmasters Live: disappointing viewing figures due to KPN outage

On November 20th, "Mindmasters Live" (mentalist talent show featuring Patty Brard in the jury) premiered on SBS 6. The TV show drew 529.000 viewers (market share: 10.2%) according to audience measurement company "Stichting KijkOnderzoek". These disappointing viewing figures are due to a major KPN outage in the Netherlands, leaving some 1.8 million people without television on Friday evening. KPN is a Dutch telecommunications company. SBS 6 decided to stream the TV program live on internet. "Because of KPN outage we lose a potential audience of one million viewers," the TV channel announced in a statement.

Mindmasters Live features 16 mentalists divided in two teams led by Walter Rolfo and Uri Geller. The contestants are judged by Dutch celebrities: Patty Brard, Lisa Michels (finalist of K3 zoekt K3), Jochem van Gelder (Patty's colleague on "Bonje Met Buren"), Monique Smit, Wolter Kroes, Boer Geert, Sabia Engizek, Peter R. de Vries, Kay Nambiar and Patricia Paay

Walter Rolfo, Patty Brard, Wolter Kroes and Uri Geller at the press presentation of "Mindmasters Live" (November 19th)

Mentalists Romen (from Uri's team) and Victor (from Walter's team) were eliminated from the competition. The presence of Sabia in the TV show was used as a publicity stunt and should have boosted the viewing figures. The ex-girl friend of Dutch footballer Rafael van der Vaart has been the target of the tabloid press in Holland and Germany for months because of her pregnancy. The young woman claims the father is Rafael. All eyes were on her on Friday evening. Infotainment websites (including Telegraaf.nl and AD.nl) paid more attention to her participation in the show than to the mentalists' acts.

Uri, Sabia and Walter

#MindmastersLive was a trending topic on Twitter. But the majority of tweets were negative. The program was described as "ridiculous", "soporific" and "boring" by a lot of viewers.

Here are some photos of Patty on Mindmasters Live:

The former Luv' singer had fun and posted several backstage pictures on Instagram:

Source: SBS 6, SKO, AD.nl, Telegraaf.nl, Patty Brard on Twitter and Instagram....

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