Forty years ago, in early March 1981, Luv's manager Pim ter Linde announced the group's break-up to the media. This bad news came as no surprise as the trio was suffering from internal troubles.
The real problems started in July 1980 when Patty Brard suddenly left the Netherlands to go to the United States (see article posted on July 26th, 2020). She was romantically involved with Los Angeles-based producer Carlo Nasi who later released her solo records. When her departure was confirmed, Ria Thielsch replaced her (see article posted on September 16th, 2020).
The new Luv' line-up released the hit single My Number One and the Forever Yours album in the autumn of 1980 (see articles posted on October 30th and December 3rd, 2020). Shortly after the promotion of these records that sold well in the Low Countries, Marga Scheide became overworked. Luv' could not be considered as a real active group as they stopped their stage and TV performances. The Dutch gossip press took great delight in covering every bad career moves.
Meanwhile, Hans van Hemert and Piet Souer (who had written Luv's repertoire under the pseudonym Janschen & Janschens) were not on good terms and were about to stop their collaboration. The gentlemen were busy with other projects in addition to Luv'. Piet Souer got a #1 single entitled Shine Up in Holland and Belgium with another female pop act: Doris D. & The Pins. Hans van Hemert launched two groups in early 1981: Dallas and Vulcano.
As for Marga Scheide, her situation didn't improve. The blonde Luv' singer was supposed to be back in business in February 1981. After weeks of inactivity, she tried to work again with José and Ria but she was ill again. The trio had to cancel three performances on French TV hastily. Luv's end was near (see article posted on January 16th, 2021).
In an article published on March 3rd, 1981 in Het Vrije Volk, journalist Louis Du Moulin wrote that Luv's break-up was about to be announced. On the following days, the Dutch media (including Nieuwsblad van het Noorden Leeuwarder courant, Limburgsch dagblad, Algemeen Dagblad, De Telegraaf, Algemeen Dagblad and Hitkrant) reported the dissolution of Holland's greatest girl group.
It was the end of a brief and intense international success story (1977-1981). 12 singles, 4 albums, 13 gold and platinum records, a string of hits scored in sixteen countries, one Dutch export award (Conamus Export Prize), 7 million records sold, TV shows, magazines covers...Luv' can be proud of their achievement. This dissolution did not mean the end of their career. There would be several reunions in the future.
Source: Co Rnz, Luv' weblog archives, Delpher.nl, Hitkrant...
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