Last weekend, the world celebrated the 30th anniversary of the Fall of the Berlin Wall. On November 9th, 1989, this pivotal event in history marked the falling of the Iron Curtain. The fall of the inner German border took place shortly afterwards. An end to the Cold War was declared at the Malta Summit three weeks later, and the reunification of Germany took place during the following year.
In 1977, twelve years before the collapse of the German Democratic Republic, the Luv' ladies went on a promo tour in East Berlin. On June 13th, 1977, East German state TV channel "Fernsehen der DDR" broadcast Luv's performance of their debut single "My Man" and its B-side "Don't Let Me Down" on the music show "Rund". In addition to Holland's greatest girl group, other Western pop bands and artists (including ABBA, Status Quo, Bonnie Tyler and Gianna Nannini) also sang on this program.
My Man
Don't Let Me Down
Because of the inoffensive content of their songs, Luv' were allowed to perform in the socialist dictatorship.
Here's what Marga Scheide told about a special backstage moment when she was interviewed by Peter Boonstra for his book "The Story of Luv" (2015):
"I remember that an old male make-up artist was in charge of us. He only had a small box with eyeshadow and two lipsticks whereas I had a whole bag full of cosmetic products. I wanted to give him my stuff but I didn't dare to do it. I was afraid he would have been embarrassed."
With the East German money they earned, the Luv' girls went shopping in East Berlin to buy clothes. But the choice was very limited. Because East German currency was worthless in Western countries, they decided to buy teddy bears and to distribute them in the streets.
Promo picture of Luv' in East Berlin in June 1977 (courtesy of Co Rnz)
Source: Luv blog archives, YouTube (Karin Angeleyes), The Story Of Luv' by Peter Boonstra
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