dimanche 19 mars 2017

Luv': level of popularity per country (1978 - 1981)

Between 1978 and 1981, the Luv' singers were a hit machine in their homeland (the Netherlands) and abroad. They scored hit after hit, collected 13 gold and platinum records and won a Conamus Export Prize for being the best selling Dutch recording act of 1979 abroad (sales of 2.5 million records outside of the Netherlands). Their records eventually sold 7 million copies worldwide.


Luv' at the peak of their international career (late 1978 / early 1979). The ladies had their own private jet to fly through Europe.


Their international career was short-lived and only spanned three years.

The map below shows the level of popularity of the legendary girl group in 19 territories during their heyday. I have used several criteria to show the group's fame in the international marketplace:
  • number of chart hits (Top 100) - click here for details. 
  • gold and platinum certifications - click here for details. 
  • radio airplay
  • television appearances
  • articles in the press
  • impact of the pop culture


There are five levels of popularity:
  • Dark red: Netherlands, Belgium
The trio enjoyed a major mainstream success and hit the headlines in the press. They dominated the record charts. Their songs were played in heavy rotation on the radio. They appeared regularly on TV. They won awards.....
  • Red: Germany, Switzerland, Austria, Luxemburg, Denmark
Germany was Luv's biggest export market. As a result, their success in Goethe's country helped the ladies to extend their popularity to the neighbouring territories.  
  • Light red: France, Spain, Finland, South Africa, Zimbabwe, New Zealand, Mexico
Luv's music was appreciated to a lesser extent in these territories. 

  • Pink: Canada and Australia
"Trojan Horse" reached the lower regions of the charts in these two English speaking countries.

  • Pale pink: Poland, Czechoslovakia, Hungary
In the late 1970s and early 1980s, the Cold War was a fact. Luv's signature songs "You're the Greatest Lover" and "Trojan Horse" were quite popular behind the Iron Curtain, especially in East Germany, Poland, Hungary and Czechoslovakia. Some of their records were modestly distributed in these socialist republics by state-owned labels. That's why sales were hard to evaluate there. 

On the whole, Luv' records were released in approximately 40 countries (click here for details). The map below shows the territories (in blue) where the singles and albums came out:


Source: Discogs, Dutchcharts, blog archives....

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