Yesterday, TV producer and presenter Reinout Oerlemans was interviewed by Mathijs van Nieuwkerk on VARA/Nederland 3's talk show "De Wereld Draait Door". Oerlemans is the happy CEO of Eyeworks, a production company which develops many formats worldwide including "Sterren Springen op zaterdag", SBS 6 celebrity diving competition featuring Patty Brard. The young business man told that he used "Patty's failed dive" (see news posted on August 29th 2012) as a publicity stunt to promote "Celebrity splash" (the international name of "Sterren Springen") to Australian, American, British, German, French and Belgian networks. The success of this program took everybody by surprise. Indeed it was the absolute Nr. 1 show during the opening weekend of the new TV season last month with 1.4 million viewers and a market share of 26.8% in the target group 20-49. No matter what La Brard does, she is a real TV ratings magnet!!!
Click here to watch Oerlemans interview.
Information on Celebrity splash: http://www.eyeworks.tv/catalogue/catalogue_item/t/celebrity_splash
Celebrity Splash : a future international success?
Patty on Sterren Springen: a highly covered media event
Source: VARA/Nedeland 3, De Telegraaf, Blog.nl, KOK.nl