dimanche 27 juin 2021

Shownieuws disappointing viewing figures due to a change in SBS6's programming!


On June 25th, SBS6's entertainment news program "Shownieuws" (featuring Patty Brard as a showbiz expert and Airen Mylene as an anchorwoman) only drew 209.000 viewers (market share: 5%) although it was broadcast during prime time. Dutch media news website "Mediacourant.nl" posted an article about this issue: Shownieuws kwakkelt op prime time, zakt in tot 209.000 kijkers (mediacourant.nl)

Due to the current UEFA European Football Championship, the talk show "De Oranjezomertakes the place of Shownieuws in SBS6's late evening. That's why the entertainment news show is broadcast during prime time before the popular "Hart van Nederland". Due to this change in programming and without the usual lead-in of Hart van Nederland, Shownieuws lost viewers. 

By comparison, RTL 4's infotainment news show "RTL Boulevard" (Shownieuws rival that airs at 6.30 pm) attracted 667.000 viewers (market share: 23.9%) two days ago. Following the announcement of a merger between RTL Nederland and Talpa Network, media expert Piet Bakker (who was recently interviewed on  NOS) explained that RTL Boulevard and Shownieuws might not be broadcast side by side and that one of these programs might disappear. Link: 'RTL Boulevard en Shownieuws blijven niet naast elkaar bestaan' (mediacourant.nl)

Source: SBS6, SKO, Mediacourant.nl, Patty Brard's Instagram account

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