The Luv' ladies are part of the Dutch pop culture. Holland's greatest girl trio have been mentioned in two recently published books in the Netherlands:
* 70's: Het levensgevoel van de jaren zeventig in advertenties by Roelof Bouwman and Minke de Vogel.
A book about the most iconic Dutch advertisements in the 1970s. It features Luv' on the front cover of Panorama magazine published in December 1979 (a collector's item for fans):
A legendary front cover of a magazine featuring Luv'
* De Mol, De machtigste mediafamilie van Nederland by Mark Koster.
A tell-all biography about Holland's most powerful media family: De Mol. The most famous members of this family are media tycoon John de Mol Jr (founder of the media companies Endemol and Talpa) who became a household name in the world with the success of Big Brother (reality TV show) and The Voice (talent show), his sister Linda (TV presenter, media personality and actress) as well as his son Johnny (TV host and actor).
The Luv' singers have often been in touch with the De Mols.
John produced two of the ladies' TV specials: Lots Of Luv' (broadcast on TROS in 1979) and This Is True Luv' (filmed in Spain and broadcast on NCRV in 1980).
Marga Scheide was John's partner for four years (1980-1984). The beginning of her relationship with the magnate was front-page news in the Netherlands and even overshadowed the activities of the girl group.
José Hoebee and Luv's 1989 line-up performed on Linda's TV shows in the late 1980s.
Patty Brard has signed several exclusive deals with John's Talpa company (the last one is a 4-year deal signed last year). She appeared with Johnny on some shows (including Waar is De Mol? on SBS6 showing the diva visiting her birthplace in West Papua in 2010 and The Roast of Johnny de Mol on Comedy Central in 2018). She also took part in programs hosted by Linda (the game show Ik Hou Van Holland in 2011 and 2014 as well as the talk show Linda's Zomerweek on RTL 4 in 2014).
Source: Martin Vink, Bol.com, AD.nl
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