25th anniversary of SBS6 - Patty's ups and downs on the camping channel

Today SBS6 celebrates its 25th anniversary. This commercial TV channel was launched on August 28th, 1995 and has been owned by Talpa Network (John de Mol's media company) since 2017. Dutch average families are its target audience; that's why SBS6 has often been nicknamed the "campingzender" (camping channel).

Patty Brard has been active on SBS6 for more than 13 years (with a one-year hiatus in 2011/2012). 

Act 1: Patty's early years on SBS6 (2007 - 2011)

The diva's relationship with the TV network started with her funny performance on the figure skating competition Sterren Dansen Op Het Ijs in January 2007. It was a heavily covered media event and relaunched her TV career. 

Patty on "Sterren Dansen Op Het Ijs" (2007)

After a 15-year partnership with RTL Nederland, Patty signed a contract with SBS and was involved in several shows:

* Shownieuws (an entertainment news program she co-hosted with Viktor Brand from February 2007 to May 2011).

Patty & Viktor on Shownieuws (2009)

* De Nieuwe Uri Geller (the Dutch version of the Israeli paranormal talent contest The Successor (which was high in the ratings in 2008-2009). She was a regular guest on the first season, co-hosted the second season with Tooske Ragas and the third edition with Beau van Erven Dorens. She was also part of a jury on the 2010 edition.

Hayashi's cucumber act with Patty (2008)

Patty and Luv' take part in the act of Flemish mentalist Vincent - broadcast date: February 27th, 2009

* Wie Ben Ik?: She was a team captain on this game show with Gerard Joling in 2008 and 2009.

Wie Ben Ik? - Luv' compete against De Toppers - broadcast date: September 20th, 2008

* K2 zoekt K3, a talent show with Patty in the jury and whose aim was to search the new member of Flemish girl group K3.

 K2 Zoekt K3 (2009)

 The jury of K2 Zoekt K3: Miguel Wiels, Axana Ceulemans, Patty Brard and Marc Forno

* The second season of Coming to Holland: Prins zoekt vrouw, the Dutch version of Undercover Princes aired between November 2010 and January 2011.

In April 2011, Sanoma and Talpa took over SBS Nederland. One month later, Patty's deal was not extended. In September and October 2001, the "enfant terrible of Dutch showbiz" appeared on RTL 4's reality show Diva's draaien door with Patricia Paay and Tatjana Simic.

Patricia, Patty & Tatjana on "Diva's Draaien Door" (2011)

La Brard's participation in SBS6's celebrity diving competition Sterren Springen op Zaterdag caused a sensation in late August 2012 and put her in the limelight again. Her failed dive was used as a publicity stunt to promote Celebrity Splash (the international name of Sterren Springen) and to sell the format to 25 TV networks around the world.

January 2013 saw Patty's comeback on Shownieuws as a showbiz expert. At that time, the diva worked as a freelance TV host for RTL 5 (on reality shows Wie is de Reisleider?, Echte Meisjes op de Prairie and Lust, Liefde Of Laten Lopen) and SBS6 (on Shownieuws and as a judge on the ski jumping competition Vliegende Hollanders: Sterren van de Schans). 

Act 2: Patty's second wave on SBS6 (2013 - 2017)

From late August 2013 to late August 2017, Patty had an exclusive contract with SBS6. In addition to the popular Shownieuws, she scored a string of hits and flops on the channel:

• Show Vandaag (2013-2014) - infotainment program
• Bonje Met de Buren (2014–2016) - a reality show hosted with Jochem van Gelder to solve problems between neighbours
• Patty's Big Fat Ibiza Wedding (2014) - a reality show which showed the preparations for her wedding with Dutch architect Antoine van de Vijver
• Mindmasters Live (2015) - paranormal show featuring Uri Geller and Patty as a panellist
• Thuis op Zondag (2016) - Sunday talk show
• Met de Deur in Huis (2016) - comedy panel game show hosted by Kees Tol and Tineke Schouten with Patty as a panellist
• De Wereld Rond In 6 Stappen (on SBS6's sister channel Net 5, 2016) - reality program about the theory of "six degrees of separation" with Bridget Maasland 
• Mud Masters VIP (2016) - challenging obstacle course based on military training with celebrities
• SBS Sterren Surprise (2016) - a Christmas program featuring TV personalities who fulfilled the dreams of people
• Stem van Nederland (2017) - a political program related to the general elections in the Netherlands

Between September 2017 and March 2019, Patty was freelancing again for several channels including:

NPO 3: NTR's documentary series "Brard & Jekel: VetGelukkig?!" (co-hosted with Diederik Jekel - about weight issues) in the autumn of 2018.

RTL:

• The entertainment news section "De Week van Patty" as part of the talk show RTL Late Night met Twan Huys as a showbiz expert on RTL 4 in late 2018.
• The celebrity photography competition Het Perfecte Plaatje in November and December 2018 on RTL 4.
• The reality show Hotter Than My Daughter in early 2019 on RTL 5.

TLC: 

The reality program Expeditie Schoonmoeder in 2019.

Act 3: Patty's so-called renaissance on SBS6 (2019 - present)

Patty often expressed satisfaction of working for SBS6 in interviews and on social media.

Last year, La Brard signed a 4-year deal with Talpa TV (which owns SBS6, Net5, SBS9 and Veronica). This signature felt like a revenge for the ex-Luv' singer after Talpa got rid of her in 2017 considering her as "not fruity and fresh anymore". In 2018, Patty underwent a gastric bypass and lost 40 kilos. This drastic weight loss was combined with a change in her public image. The once turbulent drama queen of Dutch showbiz tried to change into a nice and relaxed TV personality.

Patty signing her 4-year contract with TV director of Talpa Network Marco Louwerens on March 22nd, 2019

Since her return on SBS6, the TV shows hosted by Patty have been disappointing in terms of viewing figures:

• The infotainment program 6 inside was a complete failure. 

Jan Versteegh, Patty Brard and Albert Verlinde on 6 Inside (2019)

• The repair show Zo Goed Als Nieuw scored mediocre TV ratings last Autumn (except the episode featuring the Meiland family whose presence boosted the viewing figures).
• The celebrity figure skating competition Dancing On Ice had a promising start. The two first episodes were successful but the next ones lost the ratings war against the other TV networks.

Winston Gerschtanowitz and Patty Brard: the golden duo of Dancing On Ice (December 2019)

• Before Christmas 2019, in a broadcast of AD Media Podcast, Dutch TV columnist Angela de Jong told that the recruitment of Patty Brard as a co-host on Net5's talk show "Ladies Night" was the death blow to this program.
• The travel show Patty en Gordon op zoek naar de eeuwige jeudg has not reached the desired results. 

Patty & Gordon (2020)

Moreover, due to the Covid-19 pandemic, the daily talk show she was supposed to co-host with Gordon was shelved. 

At the moment, Shownieuws is the only TV project that keeps her active on SBS6.

Source: Luv' weblog archives, SBS6, Spreekbuis, Mediacourant.nl...