After the recent anniversaries of "You're the Greatest Lover", "With Luv" and "Trojan Horse", today it's time to celebrate another one: 40 years ago exactly, on November 19th, 1978, TROS channel aired a 20 minute TV special entitled “All You Need Is Luv”. The fans remember this music program which was included on the "Back In Luv" DVD in 2006.
Luv' was as a visual act. At the time MTV didn’t exist. The group's management understood the power of television. This medium fit them like a glove and was one of the reasons for their success. In the late 1970s, the number of channels was limited. When an artist or a band performed on TV, they could reach lots of viewers.
Montage by Marco Rens
Photo edited by Marco Rens
The special featured videos of songs from their debut album “With Luv”:
You’re the Greatest Lover: The girls were riding a tandem, playing basketball with a male team and singing among bodybuilders in a gym:
You’re the Greatest Lover: The girls were riding a tandem, playing basketball with a male team and singing among bodybuilders in a gym:
Who Do You Wanna Be: The trio was singing on a grand piano, pretending they were naked with bath mousse on them. But in the end, they wore wetsuits:
Trojan Horse: The ladies were accompanied by a fanfare and giggling while trying on hats:
Louis Je t’Adore: the Luv' girls were sitting on rattan chairs in an exotic interior:
U.O.Me: Luv' were singing on motorbikes and appeared as angels:
Oh, Get Ready: Luv' were dancing with masked men:
On June 6th, 1980 All You Need Is Luv' was aired on NRK channel in Norway.
On June 1st, 1981, TROS reran the TV special and renamed it "Memories of Luv'".
Source: YouTube, Beeld en Geluid (Dutch TV and radio archives)
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